Farida Abbas is a dynamic and visionary executive leader with over 20 years of experience driving transformative growth at the intersection of trade, investment and commercial strategy. As the Chief Executive Officer of the British Chamber of Commerce Kenya, she has been instrumental in building the Chamber into the largest international business network in East and Central Africa—growing corporate memberships tenfold and significantly increasing revenue and surplus.
Known for her executive presence, entrepreneurial mindset and sharp commercial acumen, Farida has consistently led high-impact initiatives that promote UK-Kenya bilateral trade, elevate ethical business practices and empower SMEs for market expansion. She has brokered over £10M in new business for UK companies, led integrity-driven sector reforms through FCDO-funded programs, and built multi-stakeholder partnerships with government, private sector, and civil society.
Farida brings a wealth of experience in business development, operational excellence, and strategic leadership, having previously held senior roles in technology and systems integration companies across East Africa. Her deep commitment to empowering people extends beyond business—she actively chairs youth mentorship boards and champions women in leadership.
Armed with an MBA in Coaching, Mentorship, and Leadership for Business, and credentials from the Academy of Executive Coaching, Farida is a sought-after speaker and facilitator on topics such as ethical leadership, business innovation, women in trade, and scaling impact in emerging markets. Her storytelling style blends authenticity, lived experience, and strategic insight—energizing audiences to lead with purpose and deliver results.





